Training & Seminars

Our online training seminars for garage doors dealers are done live and use an online meeting platform join.me. Participants log in easily and participate in both the audio and video portions of each presentation. All sessions are done by appointment, exclusively for each client, and are led by a garage door industry professional. These training modules are intended for a wide audience, from those new to the garage door business to those with industry experience. 

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Duration: 120 minutes
Cost: $295 plus $25 for each attendee

This seminar is an introduction to garage doors. We’ll cover garage door anatomy, history, terminology, brands and the mechanics of how garage doors work. We’ll discuss the latest trends, construction and leading manufacturers. This seminar is perfect for anyone new to the garage door industry, including installer trainees, sales, customer service or administrative personnel. We’ll give you enough information to be able to talk with customers intelligently about their garage doors over the phone or in person.

Duration: 90 minutes
Cost: $225 plus $25 for each attendee

For people new to the garage door industry. Discuss the basics of residential garage door openers including the history, anatomy, styles and how they work. Included will be the impact of safety systems and UL325 compliance and the latest styles and trends on the market today. This seminar is perfect for anyone new to the garage door industry, including tech trainees, sales, customer service or administrative personnel.

Duration: 90 minutes
Cost: $225 plus $25 for each attendee

An overview of sectional overhead doors including anatomy, history, terminology, applications and brands. Participants are expected to have a basic working knowledge of residential garage doors (recommend that attendees complete Introduction to Garage Doors as a prerequisite). We’ll look closely at the various track styles and modes of operation. This seminar is perfect for anyone new to the commercial side of the garage door industry, including tech trainees, sales, customer service or administrative personnel.

Duration: 120 minutes
Cost: $295 plus $25 per attendee

An overview of rolling steel doors including anatomy, history, terminology, applications and brands. We’ll examine how rolling doors operate and their various applications in the marketplace. All types of rolling doors will be discussed including service, fire doors, grilles and shutters. This seminar is ideal for people new to the garage door industry including sales, customer service and field techs.

Duration: 90 minutes
Cost: $225 plus $25 for each attendee

What are the elements required to provide excellent repair service as a dealer? In this seminar, we’ll discuss what garage door personnel need to do to make this happen. We’ll examine operational preparedness, including trained and equipped service techs, safety issues, equipment needs, productivity guidelines, service rates and the need for effective communication. Included will be an overview of some of the most common repair problems with garage doors and openers and best practices solutions. The subject matter of this seminar is intended for all garage door dealer personnel, including owners, managers, customer service people, sales, field techs or anyone tasked with providing repair service for customers’ garage doors.

Duration: 90 minutes
Cost: $295 plus $25 for each attendee

Turnover of employees is a big expense for any door dealer. Finding and keeping good employees is the single greatest concern for companies today. In this seminar we discuss various recruiting methods to attract and hire better qualified personnel. We cover using online job boards, social media and other online advertising methods to recruit new talent. We also discuss using unconventional recruiting methods to find good people. Then we'll discuss the importance of having a training program for installers, sales people and other key positions. We explain how investing in your employees can pay big dividends. We will examine current industry training opportunities as well as what it takes to create your own, in-house training program. Finally we will discuss strategies needed to retain top producers in order to maximize the dealer's investment. This seminar is for management personnel or company owners who want to reduce turnover and field top performers on a more consistent basis.

Duration: 120 minutes
Cost: $295 plus $25 for each attendee

Never had any formal sales training? This seminar is for garage door personnel who are new to selling, and it covers the fundamentals of selling as a 7-step process. We introduce participants to the various residential garage doors on the market today with a focus on product features and benefits. This seminar is perfect for anyone new to the garage door industry, including tech trainees, sales, customer service or administrative personnel. Participants are expected to have a basic working knowledge of residential garage doors (recommend that attendees complete Introduction to Garage Doors as a prerequisite).

Duration: 120 minutes

Cost: $295 plus $25 for each attendee

Any idiot can sell price! This seminar focuses on how professional sales people sell value, not price. Learn how to overcome price objections to win more sales at a higher price. We’ll discuss the process of making presentations versus just giving quotes. There will be a role-play exercise to demonstrate how the process works. Completing course #S1 - Garage Doors 102 first would be helpful.

Duration: 90 minutes
Cost: $225 plus $25 for each attendee

Overview of how to calculate selling prices for garage door dealers. Residential and commercial estimating will be covered. Participants will be asked to calculate selling prices for 2 different examples to better understand the pricing for a profit strategy employed by successful door dealers. We will discuss margin and markup methods of estimating and the impact of each on profit. This seminar is for sales, customer service, accounting or management personnel.

Duration: 90 minutes
Cost: $225 plus $25 for each attendee

In an industry that is so focused on price, how can garage door dealers set themselves apart and win customers’ loyalty and respect for life? T. Scott Gross, a previous keynote speaker for the International Door Association, says it requires giving world-class, positively outrageous service to customers. Getting them to say “wow” when they are blown away by your level of service to them is the key. If you are a garage door dealer, you are in the service business first. Solving problems and fixing broken doors always should take priority. But service extends to all facets of the business, from the time you answer the phone until the payment is collected. It involves every employee. We'll examine what it takes to deliver “positively outrageous service” in the garage door business.

Duration: 90 minutes
Cost: $225 plus $25 for each attendee

Want to increase sales and your bottom line? Garage door dealers would be wise to consider adding residential entry doors to their product line. Discussion will include entry doors’ anatomy, materials, construction, styles, glass types and applications. We’ll examine what customers are looking for in custom entry doors, patio doors, storm doors and pet doors and how these high-margin products can boost your bottom line. A brief discussion of techniques required for successfully selling custom entry doors will also be covered. This seminar is intended for owners, sales people and customer service personnel.