Company Background

The Apple Group is a full-service consulting and business coaching firm, specializing in profit management for garage door dealers. All of the critical areas of business are covered, sales, operations and finance, all supported with online or onsite training. Services can be contracted for a single project, for a finite number of hours, or an ongoing annual commitment. You decide how much and we will work within your needs and budget. All services are provided on a strictly confidential basis.

The Apple Group has over 40 years of experience operating successful door dealerships. Our mission is to help make your business more profitable.

Daniel R. Apple

Dan is a native of Richmond, VA and attended Virginia Commonwealth University. He has over 40 years of business management experience. The majority of his career has been spent as a door dealer (1978–2011). During that time, his company, Apple Door Systems, grew to the largest garage door dealer in Virginia, growing to eight stores throughout Virginia. After selling all the stores to long term, trusted employees, Dan and Sandy formed The Apple Group to serve as consultants to the garage door industry. Dan also served as a co-founder and the first president of The Institute for Door Dealer Education and Accreditation (IDEA). During his tenure, IDEA created educational offerings at the national level that provided garage door dealers with the most comprehensive training ever produced in the industry. Through his leadership, the first ever national accreditation designation for garage door dealers was launched. For the first time, dealers could earn professional credentials at the national level, elevating their professional status in the eyes of the public. Dan is also proud to have served as the president of The Rotary Club of South Richmond from 2006–07 and was a Rotarian for 20 years.

Sandra S. Apple

Sandy is a native of Winchester, VA and holds a bachelor of science degree in accounting from the College of William and Mary. She has been a Certified Public Accountant since 1972 and holds an MBA from Virginia Commonwealth University. Sandy has twenty years of garage door industry experience. Prior to that, she was a senior analyst for Philip Morris USA. Sandy has over 40 years of private and public accounting experience, and has assisted door dealers with all financial phases of their businesses from budgeting and cash management to profit and tax planning.